Peugeot enthusiasts now have a reason to smile with the launch of a new Peugeot Landtrek pickup by Urysia Kenya Limited, Kenya’s Peugeot dealer.
The pickup is a double-cab that seeks to disrupt a segment heavily dominated by Toyota Hilux and the Isuzu D-Max. Other competitors in this double cabin section include the Mitsubishi L200, the Nissan Navara, the Ford Ranger, and the Volkswagen Amarok. The Landtrek’s powerplant consists of a 1.9 Litre engine turbodiesel engine with a variable geometry 16-valve turbocharger mated to a six-speed automatic gearbox and is estimated to produce about 150 horsepower. It has a load capacity of one (1) tonne (1,000kgs). The vehicle is projected to retail at Kenya Shillings Five Million (5,000,000/-)
In other markets, it is also available in a 2.4 Litre petrol engine producing about 210 horsepower and with a manual transmission.
During the launch, Urysia’s managing director Claude Mwende stated that the Landtrek is an exceptional vehicle that offers the perfect combination of robustness, loading capacity, modern and attractive style, and exceptional adaptability, making it well-suited to the Kenyan market. The launch was attended by French Minister Delegate for Foreign Trade Olivier Bech at the French embassy who stated that the Landtrek is the result of a true industrial partnership and further terms it as a concrete example of the win-win partnerships that France wishes to develop with African countries.
Peugeot in Kenya before the Landtrek
Peugeot, French Automaker has been missing in action in the pick-up segment since the days of 504 pick-ups christened “Simba ” in Kenya. Marshalls East Africa was the company dealing with Peugeots in Kenya back when the Peugeot 504 station wagons, pickups, and 404 sedans were popular in Kenya where the station wagons were used as Public Service Vehicles in some routes.
In 2013, Peugeot returned to the Kenyan Market under Urysia Kenya Limited introducing more models ranging from sedans & station wagons (Peugeot 508), SUVs (Peugeot 3008), vans, among others. In the first phase of the vehicle leasing program introduced by the Government, Urysia was one of the companies that leased vehicles to the Government. The vehicles were mainly used by the NTSA, security agencies, and the Kenya Prisons Services.
In the year 2017, Urysia became one of the few vehicle distributors to start the local assembly of vehicles. This was at the Kenya Vehicle Manufacturers at their plant based in Thika. Urysia started by assembling the Peugeot 508 and the Peugeot 3008 (SUV) with plans to have more models assembled though this ambitious plan was slowed down with the advent of COVID-19.
Urysia states that it seeks to continue assembling the Peugeot vehicles locally.