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Digital Cab Wars Escalate as Yego Taxi App Commences Operations in Kenya

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Barely a week after Digital Cab drivers staged a demo over what they termed as poor working conditions, Rwandese Taxi App YEGO has launched operations in Kenya.

Among the issues raised by cab drivers was the high commission that the digital companies were charging. NTSA in June this year developed regulations capping the commission at 18% which regulations have been challenged in court by Uber. YEGO seems to throw a spanner in the works as it announced that it would charge drivers a maximum commission of 12% which is still below Little Cab’s 15%.

Aside from the low commission, YEGO has stated that it will be providing a personal accident insurance at no cost and medical insurance to qualifying Drivers. It has also promised drivers that at all times, fares will be kept in line with the prevailing fuel prices and traffic situations & drivers can withdraw their earnings on demand with the actual processing fees.

YEGO is currently facilitating the set up of a drivers’ SACCO (savings and credit cooperative) where it has committed to pay 10% of its dividend to the SACCO to secure the Drivers’ future and have it as an investment plan for the drivers. Also, the company has a program that enables drivers to access car financing which Kenyan drivers will enjoy based on their credit score.

All the above factors coupled with the 24/7 call center for both drivers and passengers have attracted a lot of drivers who are set to ditch other apps. It is reported that within the last few days, over 2,000 drivers have signed up.

In terms of the app use, the app provides a unique option of ride pairing by simply scanning the QR code either on the driver’s or passenger’s phone.

YEGO seems to have done its research on the Kenyan market and capitalized on the failures of the existing companies. From the look of things, it seems to be the Taxi revolutionists priding itself as ‘Kenya’s 1st licensed Taxi App.’ It remains to be seen whether they will sustain this momentum.

Have you had an experience with YEGO as a passenger or a driver? Please comment on your experience in the comments section below.

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Young Lawyer with a passion for vehicles.
Upcoming Motor Journalist.
L'écriture est ma passion.
Nissan Patrol Y 62 is the goal.
www.karimi.co.ke
karimi@spaceyamagari.com

#SpaceYaMagari
Karimi Junior
the authorKarimi Junior
Young Lawyer with a passion for vehicles. Upcoming Motor Journalist. L'écriture est ma passion. Nissan Patrol Y 62 is the goal. www.karimi.co.ke karimi@spaceyamagari.com

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